WK Kellogg forecast annual profit above expectations on Tuesday and reported better-than-expected earnings as the breakfast ...

FDA: Frosted Flakes Healthier Than an Avocado Under the FDA's current rules, some cereals and snacks are deemed healthier than fruits and nuts based on fat content.

The breakfast giant is introducing glazed-donut-inspired cereals as it reported earnings and plans to regain market share in ...

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...