Fujifilm appears to be working on a camera that could combine the best of its medium-format shooters, like the GFX 100S II, ...

In the lead-up to the highly anticipated Fujifilm X Summit 2025, set to take place on March 20 in Prague, Fujifilm has ...

Fujifilm’s GFX Eterna has officially taken center stage at CP+ 2025, with the company revealing a working sample of its first dedicated filmmaking camera. This development marks a significant ...

Fujifilm is set to announce a new camera at the X Summit in Prague in 10 days, with hints pointing towards an exciting new ...

Fujifilm has announced details of its next camera – and it's not what you'd expect. The GFX Eterna is the first ever cinematography camera from the brand. It's been a busy time for Fujifilm.

The updates address bugs, refine camera operation, and improve stability across a broad range of Fujifilm’s X-series and GFX cameras. The X-M5 gets its first firmware update since its impressive ...