These three start-ups potentially represent an exciting shift in the digital advertising landscape. By embracing AI-powered solutions, publishers can reclaim control over their advertising inventory, ...

YouTube CEO Neal Mohan, in his annual letter to the YouTube community, characterized the platform as a core player in media ...

In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a ...

Smartphones are useful tools for everyday life but they’re privy to nearly everything about you, including all the places you ...

LY Corp is Japan’s largest internet conglomerate, with the Yahoo Japan portal site, Line messenger, PayPay mobile payment, and Zozo fashion e-commerce site under its umbrella, each with the largest ...

Impact Engine, the owner of several patents for internet advertising technology, has petitioned the U.S. Supreme Court asking ...

Meta has already been tagging content made or heavily altered using its generative AI tools available in advertiser marketing ...

True as that might be, paying with data or ads (instead of blocking ads) is usually a win-win scenario in my eyes. This won’t be everyone’s view, but as a millennial, I remember the days when ...

This year’s Super Bowl — to be held Feb. 9 on Fox — will anoint artificial intelligence companies and products as the new mainstream (yes, that is despite this week’s Wall Street meltdown after a ...

Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don’t want to pay for a Premium subscription ...

In this article, we’ll unpack what Google Performance Max campaigns are, how they differ from other campaign types, benefits and best practices, reporting functionality, ad optimization tips, and ...