Sanrio's ever-popular kawaii mascot Hello Kitty has been transformed into a limited-edition robot-style storage chest, complete with wheels, in a new household merchandise release. In a rather ...

Now that Hello Kitty's 50th anniversary year has come to an end, Sanrio president Tomokuni Tsuji is confident it has the mascots in reserve to weather future storms, namedropping those he believes ...

Don't miss: Have you checked out these Hello Kitty themed cable cars yet? To amplify the campaign's reach, Sanrio will collaborate with local content creators in each market. In Singapore ...

Her creation has helped the entertainment company Sanrio generate more than $80 billion to date. Here’s everything you need to know about Hello Kitty. In 1974, Yuko Shimizu started working for a ...