Tracking their marketing campaigns. Analyzing their pricing strategies. Identifying their customer segments and targeting strategies. By understanding competitor strategies, you can differentiate your ...

One of the early questions that gets asked is ‘who is our target market?’ Identifying exactly whom we’re targeting helps define the next part of our planning and the subsequent implementation of our ...

Shares of the Palo Alto, Calif-based mobile tech company were jumping like a bucking bronco on a hotplate after AppLovin ...

Understanding market trends is crucial for businesses, entrepreneurs, and marketers looking to stay ahead of the competition. With technological advancements, shifts in consumer behavior, and global ...

Advanced technologies like AI and machine learning are empowering start-ups to overcome traditional obstacles.

Zeekr Group, the company formed through the acquisition of Lynk & Co by Geely's Zeekr Intelligent Technology, has set an ambitious goal to overtake foreign luxury carmakers in China this year. The ...

Research the market to see which companies and roles meet your needs and desires. Identifying target companies and roles is firstly about defining what you want from work (your why), what ...

If a report from Spanish outlet Fichajes is believed to be true, Manchester United are exploring the free-agent market and have identified Lille centre-forward Jonathan David as a potential summer ...

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing ...