Do you need an inbound or outbound call center service? Depending on the size of your business and the ... web designers, mobile app developers, and digital marketing teams. Armed with that kind of ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

B2B financial services firm Payhawk is investing in brand building as it looks to drive awareness and better connect with customers on a “human” level.

Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and audience education. But we aren't delving deeper into the so-called funnel ...

Effective marketing strategies depend on understanding your audience and their needs. B2B marketing (business-to-business) and B2C marketing (business-to-consumer) represent two distinct approaches, ...

The U.S. seeing more outbound than inbound travel in 2024 is a sign the travel industry still has work to do in its recovery, which is poised to face more hurdles from the Trump administration's ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. At the heart of ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...