Kleenex is such a strong brand that in some parts of the world, the word 'Kleenex' is used interchangeably with 'tissue'. It also has a powerful legacy, and is celebrating its 100th birthday this ...

What do Kleenex, Jell-O, and the Swiss Army Knife have in common? This isn't some existential riddle — they're all proprietary eponyms that have become associated with all similar products. In other ...

By Friday afternoon, most of the mural had been painted over in white, clearing the way for a new lowkey design, which the developer hopes will be less controversial.

Kleenex’s 'Someone Needs One' campaign is tissue-soft on brand-specific messaging, but powerful on emphatic narratives. Explained William Rosen, CEO at VSA Partners, the Chicago-based creative agency ...

Kimberly-Clark has partnered with BNZ to support three vPPAs across Italy and Spain, reducing the Scope 2 emissions of its European manufacturing sites ...