Fashion brands offering affordable, functional clothing are gaining momentum in South Korea, reshaping the country’s apparel ...

South Korea’s luxury goods market is becoming increasingly polarized, with ultra-high-end brands such as Hermès, Louis ...

fashion and food. Korean fast-food brands are also making a push into Japan. Mom’s Touch, a burger and fried chicken chain, opened its first Japanese location in Shibuya, Tokyo, taking over a ...

With its repurposed factory buildings now home to trendy pop-up stores and fashion and beauty flagship stores, Seongsu is a ...

Among them was Cui Huiling, a model of the Korean ethnic group from the Yanbian Korean autonomous prefecture in Northeast ...

Appointing a very famous celebrity as your brand ambassador is one of the many guaranteed ways to attract more customers.

Tourists visiting the country are increasingly seeking out Korean fashion brands and culture firsthand, making Musinsa’s physical stores prominent shopping destinations. As Korean fashion ...