Deciding how much to spend on marketing is one of the toughest calls for any business. Spend too little, and no one notices ...

Here are some important things to keep in mind as you build your marketing budget for an upcoming financial year or quarter. (These tips are ideal for marketing teams of 10 or more, but the ...

Shaan, the voice behind hits like Chaand Sifarish, Aal Izz Well, spoke about his latest independent track, Tera Ho Raha, in ...

With an increasing number of Indians taking to lab-grown diamonds in recent months, startups in the space are working fast to ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Below, MARKETING-INTERACTIVE lays out some of the key takeaways from the Budget 2025 that businesses should focus on. 1. Funding for companies to adopt AI The government will be introducing a new ...

By implementing these low-budget marketing tricks, you can effectively promote your business, increase your customer base, and drive sustainable growth. With a focus on local engagement and ...

The spike in cocoa costs—driven by supply chain disruptions, climate concerns, and geopolitical tensions—has been forcing ...

Report 2025 highlighted how this polarisation is reshaping media strategies, creating both opportunities and challenges for ...

Marketing mix modelling platform Mutinex’s latest Marketing Return-On-Investment (MROI) Index Report reveals that budget uncertainty is the new normal. Marketers are adapting by shifting large ...