Outside of Asia and Australia, this fast food drink empire is a little known entity. But as its expansion eclipses Starbucks, ...
The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble ...
More broadly, by December, Chinese F&B brands had opened over 6,100 outlets in Southeast Asia, Singapore-headquartered ...
The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble ...