Pink is a pretty feminine colour, it's also a bit magical. This would explain why I love make-believe and all things nice. My greatest dream - my greatest wish - is to live in a fairy castle. Why?

Business Insider spoke to writer, lecturer, and colour expert Gavin Evans about the reversal of pink and blue on traditional gender roles. Read the full transcript below: "In the early part of the ...

Originally viewed as a colour for boys (an article from a US trade publication in 1918 describes pink as “a more decided and stronger colour, suitable for the boy, while blue, more delicate and ...