Some may find this kind of hyper-personalisation intrusive, but with opt-in permission, it enhances the experience and strengthens loyalty.

A few years after Spotify’s founding in 2006, executives commissioned a study. It revealed that many listeners were using the ...

MRC Saudi, a measurement and analytics company in Saudi Arabia has partnered with AI-driven advertising solutions provider Adspective to redefine audience measurement and ad personalisation in the ...

Officine Fuoriserie Maserati opened its doors today, ushering in a new level of personalisation previously not offered to ...

The European payments landscape is evolving rapidly. Technological advancements, shifting consumer behaviors, and regulatory ...

From boosting supply chain efficiency to enhancing personalisation, OSF Digital's Oana Dereli explores the competitive ...

To showcase what its newly christened ‘Officine Fuoriserie Maserati’ can do for customers, Maserati has unveiled a one-off, ...

Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans. The ...

The New Gen Trends in Marketing and Technology Conference, hosted by the New Generation Awards, will be held on Friday, 23 ...

Bentley Motors has recorded its sixth consecutive year of profitability while laying the ground on its new BEV assembly line.

Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. We surveyed 2,000 UK ...

In this edition of TechTalk, Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of ...