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耐克新任CEO希望该零售业巨头回归体育本源
去年,耐克与前爱荷华州球星和WNBA状元新秀凯特琳·克拉克签订了一份为期八年、价值2,800万美元的代言合同,此事登上了媒体头条。据报道,这是有史以来女篮球运动员签下的最大一笔代言合同。随着女篮的观众人数和票房销售屡创纪录,耐克看到了女子体育方面的巨大商机。
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