Papaya Films produces Puma’s new global campaign inspired by Netflix’s hit series Squid Game.

Max Homa, a six-time PGA Tour winner who will start the 2025 season with an Official World Golf Ranking of 41, has signed a multi-year endorsement deal with Cobra Puma Golf and will use the brand's ...

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Represent’s 247 training wear line has teamed up with sportswear giant Puma to launch their biggest performance collection to ...

Puma is building on initiatives like the RE:FIBRE programme that focuses on recycling polyester textile waste from various sources including factory remnants, defective items, and used clothing to ...

The brands have partnered to launch a 12-piece clothing and footwear collection featuring Represent’s first official ...

The sneaker is the centerpiece of this new collaboration, which takes on Puma’s Deviate Nitro Elite 3 model. Redesigned with ...

British streetwear brand Represent has launched its debut womenswear collection as part of its collaboration with sportswear ...

Senior Head of Innovation at Puma Group to get the inside story on the project. Is composting a viable solution for reducing greenhouse gas emissions from discarded clothes and shoes? What other ...