The reaction among customers, as you might imagine, is overwhelmingly negative. It’s worth remembering that Roku makes the ...

One user on Reddit dubbed the new edition “pretty disappointing and intrusive,” and Roku's community board is rife with ...

This TV wasn’t too smart. Nowadays with so many accessible streaming services, having to sit through a few ads while watching ...

Roku has started testing video ads that play automatically before users even reach the home screen, and everyone hates them.

Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.

Roku confirmed the auto-playing ads are a thing, and said they are an official test. However, the company stopped short of ...

Roku is testing a startup ad before users get to the home screen when booting up the device. Roku has confirmed the new ad feature is not permanent yet, and that it is currently testing it. Recently, ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.

Roku has started experimenting with more intrusive auto-playing video ads on startup, and users are not happy.

As Ars Technica reports, Roku has confirmed that the auto-playing adverts are supposed to be there as part of an experiment.

Roku Inc. is testing a new advertising strategy that is drawing ire from its customer base: autoplaying video ads that launch ...