Now the company is closing stores. JCPenney is not the only retailer being forced to make the decision to shutter lo ...

JCPenney leans on its partnership with Sephora to drive foot traffic to its stores and boost sales, but analysts say the favor is not being reciprocated as these mall-based locations weigh on ...

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora became so successful.

The VRC JCPenney houses a Sephora makeup store, a JCPenney Portraits photography studio and a JCPenney salon for haircuts, styling and beauty services. All of these services are expected to remain ...