There was an abundance of sneaker endorsement deals signed in 2024. Some of the year's most talked-about deals involved the ...

Ozempic and Wegovy became part of everyday lingo, combination exercises ruled, and AI became all-pervasive in fitness plans ...

Nitish Reddy along with Washington Sundar stitched an almost perfect rescue act and by the end of Day 3 of the fourth Test, the former also went to complete his maiden Test century.

A$AP Rocky and PUMA have redefined innovation with the Mostro 3.D Slip-On, an avant-garde sneaker crafted through a ...

The collaboration between PUMA and NBA star LaMelo Ball has brought us yet another striking addition to the MB.01 series.

From the athletes changing the women’s sneaker game to Mike Tyson becoming a heavy hitter in the cannabis industry, here are ...

Scroll on for six trainer trends to note for 2025. Collaborations have always been a powerful tool on the sneaker landscape, ...

One of the most common ways is through celebrity sneaker collabs. Brands like Adidas, Nike, Reebok and Puma have launched numerous lines of sneakers with the biggest names in Hollywood. These ...

IN September 2024, Western Sports — a distributor of sporting goods in Jamaica — marked 50 years in operation. From its its ...

Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from ...

Scye has teamed up with PUMA for their inaugural collaboration.

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