Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Starbucks’ vice president of product and marketing for Asia Pacific Samuel Fung (pictured) has stepped down after 12 years to take on a career break and his last day was 14 February. Fung has ...

Personalized Gift Cards Market Personalized Gifts Cards Market segmentation by Card Type comprises Physical Gift Cards, E-Gift Cards, and D ...

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...

ICICI Sec sees Sensex at 90,000; double-digit earnings growth FY26 onwards ...

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...