The Hair Care category is one of the biggest traditional advertising spenders in the Philippines. (Source: Kantar Media, 2014) It's a mature category with nearly 100% household penetration so brands ...

Yet we had our hair in a tangle as more than seven brands in this category had made communication highly competitive, leaving consumers confused. Sunsilk Shampoo enjoys moderate equity and has always ...

Sunsilk, a part of Unilever Arabia, has unveiled its ‘Everything is Under Control’ TikTok series for Ramadan, taking a fresh ...