Though perfume is always a personal preference, certain trends often dictate what you can expect to smell anywhere in any ...

While perfume is subjective, some notes and concepts appeal to the masses more than others. Much like with fashion trends, a ...

What if we told you that there are more than just floral and fruit fragrances to choose from? In 2025, we are introducing you ...

experienced beauty editors and rising content creators — to find out which unique perfumes will be the next breakout hits. With their sixth sense for predicting trends, these pros are nominating ...

With this in mind we’re looking at the biggest fragrance trends of 2025. We have eau de toilettes and eau de parfums, but 2025 another category will enter the chat. Sangeetha Smith, Fragrance and ...

If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

You don't need to be an expert nose to know that the fragrance industry is booming. 2024 saw the emergence of new perfume brands like Noyz and Orebella, plus the rediscovery of old favorites with ...

Google search for matcha perfume has gone up. Matcha flavour has become a part of people’s healthy and calming routine. It’s natural for perfumers to make this earthy, green addition to their ...