Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of ...

Consumer behavior—or how people buy and use goods ... and psychological studies to better understand what compels people to commit to purchases or become loyal to brands. Everyone has heard ...

By leveraging AI to augment their processes, customer experience and product offerings, banks can personalize services, ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

And what sort of immediate action, if any, do the insights trigger? Understanding individual customer behavior over time In this world of “big data,” marketers are trying to harness everything ...

Enhanced Customer Experience : By understanding customer behavior and preferences, businesses can tailor experiences that ...

The Great India Retail Summit 2025 in Mumbai discussed the evolving retail industry, highlighting the importance of targeted ...

A study from the University of Surrey reveals how past driving experiences shape electric vehicle purchase intentions, ...

The packaging industry has long recognised the significance of packaging in influencing consumer behaviour. However, the ...

The European Union has raised concerns about the search results consumers receive. It believes that "gatekeepers" like Google ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...