Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of ...

Consumer behavior—or how people buy and use goods ... and psychological studies to better understand what compels people to commit to purchases or become loyal to brands. Everyone has heard ...

A study from the University of Surrey reveals how past driving experiences shape electric vehicle purchase intentions, ...

Understanding what drives consumers in ... rely on the power of their brand to guarantee sales. Conclusion On Consumer Behaviour Consumer behaviour in the whisky industry is driven by a blend ...

The Great India Retail Summit 2025 in Mumbai discussed the evolving retail industry, highlighting the importance of targeted ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

The European Union has raised concerns about the search results consumers receive. It believes that "gatekeepers" like Google ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...

And what sort of immediate action, if any, do the insights trigger? Understanding individual customer behavior over time In this world of “big data,” marketers are trying to harness everything ...

It helps marketers understand how people feel emotionally and how their attention works when looking at an ad or a product. For example, Hyundai used EEG to study how customers reacted to ...