Opinions expressed by Forbes Contributors are their own. William Arruda covers personal branding, leadership, and careers. It’s no coincidence that effective personal branding has a lot in ...

It’s understandable for business owners to focus on building their business brands. After all, everyone wants to make sure ...

Caroline Castrillon covers career, entrepreneurship and women at work. Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first ...

Whether you're developing a new solution or revolutionizing traditional services through new technologies, your personal ...

Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more clients, better recognition, and a better job. It is ...

When you think of a brand, what comes to mind? You might picture an iconic logo or a catchy tagline, the calling cards of well-known companies. But brands don’t just belong to products or places.

We hear a lot of talk today around the need for young people to develop their own ‘personal brand’. But what on Earth does it mean? Before you go slapping on a bright logo, walking around to ...