Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...

Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

Supermarkets kept shoppers spending after Christmas by offering a raft of promotions as take-home sales rose by 4.3% in January. Spending on promotions rose year on year by £274m, accounting for 27.2% ...

Binnie Media has announced a series of executive promotions, including Jon Sundberg to Executive Vice President of Sales.

Organizers of the Expo 2025 in Osaka are ramping up efforts to boost slow ticket sales, with just two months to go before the event opens to visitors.

The main aim of promotion is to either persuade customers to purchase or inform about products. This includes advertising, sales promotion, public relations and personal selling. A business can ...

While Domino’s touts the promotion’s popularity, its return is also a strategic response to declining sales over the past ...

3 Things You Must Do When Your Savings Reach $50,000 Here are four financial red flags to be aware of in holiday sales and promotions. Earning passive income doesn't need to be difficult.