Data platforms and data collaborations will be a big part of the growing RMN space in 2025. That’s because customer data connects these multi-channel experiences and digital ads, and it has to be ...

Using scientific method offers a structured approach to performance optimization. Critically, it involves developing and ...

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

It’s all in the details, isn’t it? It turns out a lot of your marketing analytics hinges on a few snippets of text and code tied to your URL. It’s worth taking a closer look at URL parameters and ...

Trust is the currency of 2025. As AI becomes more integrated into marketing, companies must be transparent about how these systems work and what data they use. Clear communication, robust privacy ...

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers ...

Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter ...

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...