Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring — or maybe it’s not? My top five predictions for 2025: 1. Total retail sales in ...

New Year's Eve initiatives include a "high impact" OOH installation in Times Square, and ad running during "Dick Clark's New Year's Rockin' Eve." Read the whole story ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

Ozempic's ads were 57% more effective in driving consumer engagement on streaming TV than on linear TV during Q3.

If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.

A federal judge has dismissed a lawsuit by non-TikTok users who claimed the company violated their privacy by tracking them ...

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The first two parts of my counting down the 40 best TV shows of 2024, which included #40-21, contained a wide variety of program genres. In this week's edition, I look at #20-11, which have just as ...

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President-elect Donald Trump has asked the Supreme Court to temporarily halt a law that could result in a ban on TikTok, in order to give him time to negotiate a deal that will allow the app to ...

The Kansas State Wildcats defeated the NC State Wolfpack 28-19 to win the 2023 Pop-Tarts Bowl -- the annual college football bowl game played in Orlando, Florida, originally known as the Sunshine ...

Last year,’ Warner Bros. Pictures’ release of ‘Barbie’ (itself adapting a Mattel property) set a new standard for the barrage of brand collaborations accompanying the most hyped new ...