Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring — or maybe it’s not? My top five predictions for 2025: 1. Total retail sales in ...
A continuing trend is the deteriorating trust among advertisers and agencies, particularly on issues related to the advertising supply chain. Advertisers are "designing for greater transparency," and ...
Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...
New Year's Eve initiatives include a "high impact" OOH installation in Times Square, and ad running during "Dick Clark's New Year's Rockin' Eve." Read the whole story ...
Our discussion spanned the current and future role of AI in society, its impact on Gen Z, and the challenges of regulating AI in a profit-driven tech industry.
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