New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of Kiwis planning new ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

Amazon reached a platform best 4.0% share of TV, as it benefited from hosting five NFL Thursday Night Football games, ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.

NEW YORK – January 27, 2025 — Nielsen today announced the launch of the ARTEY Awards, an annual recognition and celebration ...

NEW YORK, NY and Atlanta, GA – January 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Cox Media Group (CMG) announced a multi-year renewal agreement for ...

Los medios se difuminan. ¿Está optimizado su marketing mix? En 2025, los canales digitales ocuparán un lugar central, con un aumento del tiempo que el público pasa en los dispositivos digitales. Pero ...

媒体越来越模糊。您的营销组合优化了吗？ 2025 年，随着观众在数字设备上使用时间的增长，数字渠道正在占据中心位置。然而，这种增长并非以电视为代价。电视仍然是一股强大的力量，尤其是当观众对电视的定义扩展到数字格式，以及 CTV 越来越程序化的时候。

미디어의 경계가 모호해지고 있습니다. 마케팅 믹스가 최적화되어 있나요? 2025년에는 시청자의 디지털 기기 사용 시간이 증가함에 따라 디지털 채널이 중심이 되고 있습니다. 하지만 이러한 성장이 TV를 희생시키지는 않을 것입니다. 특히 시청자의 TV에 대한 ...