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The Big Consolidation | Campaign Asia
2024年12月18日 · 'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
Agency of the Year 2024 winners: Asia-Pacific
2024年12月10日 · Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries ...
Agency of the Year 2024 SEA winners: Singapore and Malaysia
2024年12月10日 · Campaign's Agency of the Year 2024 awards concluded tonight (December 10) at The Ritz-Carlton Millenia in Singapore, celebrating remarkable achievements in media, advertising, creative, digital, PR, independent and specialist agencies, and brand communications.. The event honoured standout performers across the SEA category including …
Agency of the Year 2024 SEA winners: Indonesia, Thailand, …
2024年12月4日 · Campaign's Agency of the Year 2024 awards continue across multiple locations this year, including the debut of a dedicated prize-giving event in Indonesia—held tonight (December 4) at The Ritz Carlton Jakarta, Pacific Place.. These awards celebrate exceptional achievements across media, advertising, creative, digital, PR, independent and specialist …
‘This is not a merger of equals’: 6 marketing experts discuss the …
2024年12月16日 · This week, Omnicom agreed to acquire Interpublic Group (IPG), in a $13.25 billion deal that creates the world's largest advertising group, ahead of previous frontrunners WPP and Publicis Groupe. If the purchase goes ahead, planned to complete in the second half of 2025, the new Omnicom will have over 100,000 ‘expert practitioners’ to work on client projects.
Initiative wins Volvo's global media account, China remains …
2024年12月5日 · Volvo has appointed Initiative to its global media planning and buying account following a review. MediaSense handled the review, which encompassed Volvo's global markets, including the US, UK, and China. Initiative, backed by IPG Mediabrands, will handle media planning and buying in all of Volvo's ...
News - Campaign Asia
2024年12月20日 · Articles under News. Year in review: Biggest brand fails of 2024 From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
Become a CampaignAsia Subscriber | Campaign Asia
Comprehensive coverage of the dynamic Asia-Pacific advertising, marketing, and media landscape, including breaking news on high-profile campaigns and brand strategies. Gain access to exclusive insights from respected thought leaders and senior marketing practitioners. This privileged access and ...
About Us | Campaign Asia
Providing insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world.Campaign Asia-Pacific serves the …