2023年7月13日 · Thirty-five years ago this month, Nike debuted the "Just Do It" campaign, with one of the most iconic and effective advertising taglines of all time.

2023年8月21日 · Over the years, Nike has continued to evolve its “Just Do It” campaign, adapting it to changing consumer trends and attitudes. In 2018, the brand celebrated the 30th anniversary of the campaign with a new ad featuring former NFL quarterback Colin Kaepernick.

Just Do It or JDI for short is a trademark of shoe company Nike. Kalin Reeves tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore ’s last words: "Let's do it." [1] .

2024年3月5日 · As we wrap up the exploration of Nike's powerfully executed creative campaign, one thing becomes clear — "Just Do It" was never just an advertising slogan. It was, and still is, a narrative of overcoming, of pressing on against the odds, …

2013年8月22日 · Nike’s famous “Just Do It” strapline has been at the centre of many iconic adverts over the years as the brand has gone on to be revered as one of the most innovative advertisers in the industry.

2023年9月6日 · Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their accomplishments and shared their emotions while engaged in physical activities. The campaign marked the debut of the iconic slogan.

2024年9月16日 · What: An advertising slogan that was designed to have a universal appeal; Why: Nike had decided that it was time to reach a larger audience, pivoting away from the product and towards a lifestyle brand; The ‘Just Do It’ campaign: A quick history lesson

2024年2月19日 · Nike’s famous “Just do it” mantra appeared in a televised ad for the first time in the late ’80s. The commercial featured an 80-year-old man named Walt Stack jogging across San Francisco ...

2024年12月29日 · Emotional storytelling is at the heart of Nike’s marketing. Unlike traditional advertising that focuses on product features and benefits Nike’s approach taps into the emotions and aspirations of the audience. The “Just Do It” campaign tells stories of perseverance, triumph and the human spirit.

Explore the legacy of Nike's 'Just Do It' campaign with our in-depth analysis. Uncover the marketing strategies, design brilliance, and cultural impact that solidified Nike's place in history. Learn key lessons that can revolutionise your branding approach.