Key Media Measurement and Optimization Predictions for 2025
2024年12月9日 · Don't start 2025 without these important insights into measurement and optimization from the Measured executive team.
Product: Media Mix Modeling | Measured®
Measured is the only solution that combines MMM with incrementality experiments and ad platform data. By calibrating insights with real-world performance, we ensure your models …
Multi-KPI Testing: The Answer to Measurement in 2025 | Measured®
2024年10月15日 · At Measured, we’re enabling multi-KPI testing at scale, supported by decades of service expertise, to establish this capability for your brand. Schedule a demo today to see …
MarTech Breakthrough Awards 2024 Winner - Measured®
Measured is proud and excited to be recognized as a 2024 MarTech Breakthrough Awards winner for Best CookieLess Marketing Platform.
Multi-Tactic Testing Explained For Advanced Media Measurement …
2024年11月13日 · Measured has the industry's only incrementality attribution model that seamlessly integrates multi-tactic test results into your MMM. Our proprietary MMM helps …
Measured Sees Ad Dollars Shift As TikTok Ban Looms
2025年1月8日 · Measured Sees Trends Underway. For major brand advertisers, reallocating TikTok ad budgets won’t just be about finding alternative platforms — it will also involve …
5 Change Management Pro Tips for Marketers in 2025 | Measured®
2025年1月15日 · Are you ready to take your media measurement and optimization approach to the next level? Get in touch with a Measured expert today.
MIM: Concepts and Overview - Measured
2024年10月24日 · The Measured Incrementality Model (MIM) is the engine behind the insights that Measured provides into your marketing performance. The foundation is your media mix …
Measured | Media Measurement & Optimization
Test, validate, & optimize your media spend with Measured. Our media optimization platform helps brands prove marketing’s impact and spend to maximize RO... Identify Waste, Test for …
XCD: Using the Cross-Channel Dashboard - Measured
2024年12月12日 · The Cross-Channel Dashboard (XCD) shows the performance of all of your marketing and transaction integrations, calibrated by your Measured Incrementality Model …