Our logo is derived from the caliper, a precise design tool representing the meticulous attention to detail that goes into every Acura. It’s the perfect symbol to communicate Precision Crafted Performance, and our promise to aspire to a level of precision that’s never been achieved in the industry, or anywhere else, for that matter.

2023年6月15日 · Explore the story of the Acura logo, a symbol blending precision with luxury to define a unique automotive identity. Dive into its heritage.

2016年1月18日 · With the redesign of 1989, the Acura logotype remained untouched but got accompanied by a sleek and sharp emblem, which still can be seen on the bonnets of the brand’s cars today. The Acura emblem is a geometric element, which can be read as both a stylized “H” (for the mother company) and the “A”.

2020年3月17日 · Acura - Founded: 1986. Founder: Honda Motor Company. Slogan: Precision Crafted Performance. The Acura logo is a stylised 'A' (for Acura).

2024年11月22日 · The Acura logo contains the capital letter ‘A’ stylized as a caliper. This measuring tool is associated with the brand name because the prefix ‘acu’ denotes accuracy.

2022年11月29日 · At first sight, the Acura emblem looks like a stylized, futuristic letter “A” set in a circle. Some people saw in the logo a “compass” and several others identified a stylized letter …

2023年9月9日 · Most obviously, the Acura symbol refers to “Acura.” However, the Acura logo can also be seen as a highly stylized ‘H’ character that refers to Honda, hinting at the brand’s heritage.

They created a symbol that looked like a caliper (a measuring tool), a letter ‘A’ and a letter ‘H’ (simultaneously). The first was meant to imply the quality and the innovativeness, and the letters stood for Acura and Honda, of course – to promote unity between the two.

The Acura logo features a stylized letter “A” with a horizontal line intersecting the center of the letter, forming a stylized caliper. The caliper is a tool used to measure the thickness of objects and is commonly associated with precision and accuracy.

Download Acura Logo in PNG & SVG formats, and explore the fascinating journey of logo evolution and its meaning.