Think different - Wikipedia
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day . [ 1 ]
Apple Slogan And Tagline [ UPDATED: 2024 ] - Slogan & Tagline …
2023年3月17日 · Apple has used several different slogans and taglines in the past including “The computer for the rest of us”, “Think different”, “There’s an app for that”, and “Designed by Apple in California”.
The Real Story Behind Apple's 'Think Different' Campaign - Forbes
2011年12月14日 · Apple ’s remarkable rise, coupled with Steve Jobs ’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the crazy...
The Apple “Think Different” Slogan: Origin, Meaning, and Impact
2024年11月19日 · Meaning of the Slogan. The slogan was central to the “Here’s to the Crazy Ones” TV commercial. It featured a voiceover celebrating famous visionaries like Albert Einstein, Mahatma Gandhi, and Amelia Earhart. The commercial was also filmed without showcasing Apple products. This was bold for its time.
'Think Different' ad salutes 'the crazy ones': Today in Apple history
2024年9月28日 · Apple discontinued its “Think Different” ad campaign upon the arrival of the iMac G4 in 2002. However, the ads’ impact continues to be felt to this day. It still serves as a kind of...
Case Study of Apple Inc: “Think Different” Branding Campaign
In 1985, Apple tried to have lightening strike twice with their ‘Lemmings’ commercial during the Super Bowl. In what was becoming Apple’s typical patronizing fashion, this commercial insulted current PC users by portraying them as witless lemmings, unthinkingly doing harm to themselves.
Unveiling the Evolution of Apple's Genius Slogan Over Time
Apple’s Crazy Ones. The Crazy One's campaign is where the Apple story becomes crazy. “Think Different” is one of the most recognizable slogans of the 21st Century. The idea was first introduced in the 1997 TV commercial. “Think Different” is still on Apple products today, 23 years after the TV debut.
Today in Apple history: It’s time to ‘think different’ - Cult of Mac
On August 8, 1997, Steve Jobs introduced the world to the iconic slogan, "Think different." It became Apple's most famous catchphrase.
The history of the Apple Think Different slogan - Creative Review
Steve Jobs wanted an ad campaign that would remind Apple’s still loyal fanbase of the qualities that had made it great in the first place. The result was the deceptively simple, grammatically clumsy slogan Think Different.
Apple's Iconic Think Different Explained - Slogan Free
Apple’s “Think Different” slogan is more than a marketing phrase; it’s a manifesto of creativity, innovation, and breaking the mold. Launched in 1997 during a pivotal time for the company, this slogan positioned Apple as a brand for the dreamers, the innovators, and the nonconformists.
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