The refreshed logo comprises a new symbol — ‘The Source’ — along with a new wordmark. ‘The Source’ includes a stylized asterisk shape with an upward diagonal slice pushing through it. The asterisk shape is a nod to the symbol that is typically associated with notation of footnotes.

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About ETS We are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.

The new logo includes a stylized asterisk symbol, which it shares with the recently rebranded ETS, signifying both brands’ commitment to advancing the science of measurement through groundbreaking research to power human progress. The updated signature TOEFL periwinkle color highlights the brand’s innovativeness and dependability.

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