No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein. First published by Knopf Canada and Picador in December 1999, [ 1 ] [ 2 ] shortly after the 1999 Seattle WTO protests had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an ...

Naomi Klein’s first book, No Logo was published during the globalization protests of 1999/2000s, its impact and influence were immediate and it has become a standard of political and economic discourse over the last twenty years.

2009年11月24日 · Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

2001年1月1日 · With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century.

No Logo condemned the cynicism and dishonesty of companies that get wealthy by branding the commodities they market as representative of values like freedom or youthfulness—values that are starkly contradicted by the lived experience of the workers who produce the stuff they sell.

No Logo (1999) provides an analysis and criticism of the modern effect of marketing on culture and people’s behavior. Naomi Klein’s book became the bible of the anti-globalization movement of the early 2000s, and it’s an important read for those who are interested in persuasion, power dynamics , and marketing manipulation .

2000年1月15日 · No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating ...

2009年11月24日 · Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. It tells a story of rebellion and self-determination in the face of our new branded world.

Naomi Klein’s iconic, game-changing No Logo was an instant global phenomenon and international bestseller when it was first published. Proclaimed a “movement bible” by the New York Times, it has remained so for every generation since.