From Spinny to POP: Brands embrace Samay Raina’s ‘India’s Got …
2024年10月29日 · 4. Sharon Verma x OneCard. Sharon Verma, a stand-up comedian who went viral online for describing herself as a “weak independent woman,” incorporated jokes about her hometown in Bihar on India ...
Cadbury 5 Star's Squid Game 2 contest in India proves 'do …
2024年12月24日 · Earlier this month, Cadbury 5 Star partnered with Netflix’s Squid Game 2 to launch a contest in India. The symbols Circles, Triangles and Squares play a significant role in the Korean show and ...
Piramal Finance seeks to serve Bharat’s underserved in new ad
2024年10月5日 · Jairam Sridharan, Managing Director, Piramal Capital & Housing Finance Ltd., said, “The second phase of our campaign reinforces our unwavering commitment to serve the underserved and unserved ...
Bacardi is cashing in on fruity flavours for Breezers as Indian tastes ...
2024年9月10日 · In navigating the competitive RTD landscape, Breezer has adopted a strategic marketing approach focused on accessibility and visibility. "Our main strategy is to ensure that Breezer is available ...
Explained: The Amazon miniTV and MX Player merger
2024年10月7日 · Amazon on Monday merged two free ad-supported video on demand (AVoD) services—MX Player and Amazon miniTV—into one service—Amazon MX Player. The global giant recently acquired certain assets ...
Authors
Susmita is the executive editor of afaqs! She writes about video streaming, e-commerce, social media platforms and everything in between. She also analyses the marketing and business strategies of ...
JioStar is coming soon: Here’s what you need to know
2024年11月13日 · JioStar’s launch brings new leadership to the media giant, with Nita Ambani at the helm and industry veterans Uday Shankar, Kevin Vaz, Kiran Mani and Piyush Goyal in key roles.
Swiggy Instamart's new ad asks 'Is Rakhi Sawant Happy This …
2024年8月14日 · This year for Raksha Bandhan, Swiggy Instamart has partnered with Rakhi Sawant for their campaign. The digital ad film features Rakhi Sawant and begins with a unique take on wishing 'Happy Rakhi.'
How ACKO insurance is shaping the future of insurance in India
2024年9月25日 · Marketing Initiatives: ACKO has been instrumental in bringing about a change in the Indian insurance industry with simplified and affordable customer-centric services.
Advertising, Media, Marketing, Digital & Agencies - afaqs!
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