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Measure What Matters: Use Data for More Effective Marketing
Marketing generalists and small teams can't afford to guess at what works in email, content, and social media. Discover how to read your marketing metrics and make data-driven decisions that support business goals in this 4-part mini-workshop.
Top Marketing Automation Tools Comparison | MarketingProfs
Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by 2027.. The top marketing automation tools available to the market help companies scale and launch highly efficient marketing campaigns.
The Essential Guide to B2B Demand Generation Marketing
Demand generation is how marketers generate leads and get them ready to convert. It typically includes four parts—Attract, Engage, Sell, and Wow—and encompasses many areas of marketing: from inbound marketing strategies—how you generate interest and attract leads with engaging content—to account-based marketing (ABM), which relies on information provided …
Your Rebranding Blueprint for Brand Transformation
Fully 33% of CMOs have their eyes locked on brand strategy, according to Gartner. Why? Because in the battleground of markets, a well-defined brand isn't just nice to have; it's your armor.
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What is a Marketing Matrix?
Answer: A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers' key requirements. You can do this by drawing two lines in the form of a cross. These two lines represent a continuum of bad to good performance for two benefits or attributes that are the most important in an industry.
Marketing Forum, Marketing Message Boards - MarketingProfs
FORUM Know-How Exchange . You have landed on the most vibrant marketing forum on the web. Search our archives of over 46,500 questions and 280,900 answers posted in Know-How Exchange since January 2004. Or sign in to post a new question.
Protect Brand Reputation: Brand Safety & Suitability | MarketingProfs
In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, and PBS Kids, among other brands, suspended their marketing campaigns and removed their ads from the ...
4 AI Trends Shaping Marketing in 2025 | MarketingProfs
To truly reap the benefits of AI, data consolidation becomes imperative. Over the past decade, businesses accumulated many marketing technology solutions, resulting in overwhelming martech stacks. The average business now juggles more than 100 applications, and for enterprises, that number skyrockets to 664. Having too many platforms works against marketers for cross …