2023年2月20日 · During the initial years of the “Just Do It” campaign, Nike utilized a variety of marketing channels to promote the brand and its message. Television advertising was a major channel for the...

2023年8月21日 · Over the years, Nike has continued to evolve its “Just Do It” campaign, adapting it to changing consumer trends and attitudes. In 2018, the brand celebrated the 30th anniversary of the campaign with a new ad featuring former NFL quarterback Colin Kaepernick.

Just Do It or JDI for short is a trademark of shoe company Nike. Kalin Reeves tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore ’s last words: "Let's do it." [1] .

2013年8月22日 · Nike’s famous “Just Do It” strapline has been at the centre of many iconic adverts over the years as the brand has gone on to be revered as one of the most innovative advertisers in the industry.

2024年3月5日 · As we wrap up the exploration of Nike's powerfully executed creative campaign, one thing becomes clear — "Just Do It" was never just an advertising slogan. It was, and still is, a narrative of overcoming, of pressing on against the odds, …

2023年7月13日 · Thirty-five years ago this month, Nike debuted the "Just Do It" campaign, with one of the most iconic and effective advertising taglines of all time.

2023年9月6日 · Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their accomplishments and shared their emotions while engaged in physical activities. The campaign marked the debut of the iconic slogan.

2024年9月16日 · And even if you’re not a Nike fan, you can’t deny that those three words are everywhere. From billboards and YouTube ads to your local shopping centre, this tagline was and still is one of the most effective marketing campaigns of all time. Keen to …

2022年10月6日 · Advertising legend Dan Wieden, who created the iconic Nike slogan Just Do It, died last week at the age of 77 — leaving behind a legacy that changed the industry.

Explore how Nike's iconic 'Just Do It' campaign revolutionized brand marketing and transformed a shoe company into a global cultural phenomenon.