Measure What Matters: Use Data for More Effective Marketing
Marketing generalists and small teams can't afford to guess at what works in email, content, and social media. Discover how to read your marketing metrics and make data-driven decisions that support business goals in this 4-part mini-workshop.
MarketingProfs | Improve your marketing right now. Marketing …
Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B know-how every day. Get your B2B news delivered directly to your inbox, 4x a week with the ...
Top Marketing Automation Tools Comparison | MarketingProfs
Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by 2027.. The top marketing automation tools available to the market help companies scale and launch highly efficient marketing campaigns.
Customer Persuasion: Psychology & Behavior | MarketingProfs
Simply put, there are too many factors influencing customer behavior for you to waste time looking at the wrong businesses. Luckily, in this digital era, you can collect customer data through numerous platforms, such as websites, point-of-sale systems, social media, surveys, Big Data analytics, and more. Once you've compiled current customer data, analyze it for trends that …
Your Rebranding Blueprint for Brand Transformation
Fully 33% of CMOs have their eyes locked on brand strategy, according to Gartner. Why? Because in the battleground of markets, a well-defined brand isn't just nice to have; it's your armor.
Strategic Integration of AI Into Marketing and Business
The advent of accessible AI technologies marks a significant milestone in the evolution of business. Automation tools equipped with AI capabilities are revolutionizing traditional workflows, liberating teams from the shackles of mundane tasks. That liberation unlocks a …
Three Market Penetration Tactics That Boost Sales and Growth
Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, getting deeper into a market can have a complex series of effects on your sales and growth that go beyond simply making a ...
MarketingProfs In-Person and Online Events Schedule
2025年1月9日 · MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our flagship annual conference, MarketingProfs B2B Marketing Forum.
How to Optimize Google Ads Bidding: Strategies to Maximize ROI ...
Learn how to stop overpaying for Google Ads by using optimized bidding strategies that improve cost efficiency and results.
Jon Miller's 2025 B2B Marketing Predictions | MarketingProfs
Jon Miller is an entrepreneur and keynote speaker with 25+ years' experience at the world's most innovative marketing technology platforms. Currently, he is the founder and CEO of a stealth B2B martech startup. Previously, he was CMO at Demandbase, which he joined as part of the merger with Engagio, where he was founder and CEO.