First introduced in England in 1928, Brylcreem is a men’s hair grooming product that quickly gained popularity for being able to hold hair in place while giving it a glossy, “disturbingly healthy” finish. It contains mineral oil, beeswax, and lanolin. To enter the American market, Brylcreem’s marketing team had to infuse some American vernacular into the jingle. The line, “Brylcreem, a little dab’ll do ya,” was created by the advertising agency JWT (J. Walter Thompson) and became a cultural touc
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First introduced in England in 1928, Brylcreem is a men’s hair grooming product that quickly gained popularity for being able to hold hair in place while giving it a glossy, “disturbingly
StorySelling with Sixteen. . First introduced in England in 1928, Brylcreem is a men’s hair grooming product that quickly gained popularity for being able to hold hair in place while giving it a glossy, “disturbingly healthy” finish. It contains mineral oil, beeswax, and lanolin. To enter the American market, Brylcreem’s marketing team ...
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