The rise of livestream shopping on Amazon Live, TikTok and YouTube
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The rise of livestream shopping on Amazon Live, TikTok and YouTube
Livestream shopping took China by storm during the pandemic, growing to an estimated $423 billion market. Think of it like QVC, but entirely online and hosted by influencers with millions of followers. The trend caught on slowly in the U.S., but now Amazon, TikTok and YouTube are making big moves in live shopping. CNBC goes behind the scenes ...
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